Since open captions are encoded within the video file, they cannot be indexed by search engines. It needs to be noted though that closed captions can be indexed, not open captions. It can also strengthen your already optimized video even further for the focus keyword(s) you’re already targeting by including it within your closed captions. This helps to boost your YouTube SEO and potentially rank for even more keywords. This will help give search engines even more context about your video apart from keywords in your video title, description and tags. YouTube and Google both index the subtitles and closed captioning text. However, even native learners still appreciate the ability to turn on subtitles as many people still enjoy watching TV with closed captions. This allows non-native English speakers to read captions while listening to videos, as they learn the language or keep up with those who are speaking too quickly. Using closed captions are also a great way to assist ESL learners as well.

So while many people are satisfied watching and listening to a video, others prefer to have text that they can follow along. Whether they’re watching to learn more about your product, service or industry, adding closed captioning expands your audience.

Social media accessibility in general is important to be aware of, in all use cases, not just video.Īdding closed captions to your YouTube videos makes you more inclusive. Over 5% of the world’s population suffers from hearing loss, and they shouldn’t be excluded from consuming your video content.

The main reason being adding inclusivity to reach an even wider audience.īelow are a few of the biggest reasons that captioning videos is a good practice. There are many reasons why you should include video subtitles on your YouTube channel. Keep reading to understand why you should incorporate this into your YouTube strategy and how to add subtitles to a video. This is why adding subtitles to videos is such an important step when publishing your content on YouTube. Whether they’re hard of hearing or simply in a setting where they can’t have their volume turned on, viewers should be able to enjoy your videos.

When creating and sharing videos, you want to make sure your content can be consumed by as many people as possible.

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